The brief was to raise awareness and recall of the Whistl brand for fulfilment services among mid-sized eCommerce retailers, while also generating interest from specific target sectors. The goal was to generate 20 leads/enquiries from mid-sized eCommerce retailers, with clear attribution to the channels used, and to establish Whistl as a thought leader within the eCommerce space.

To answer the brief I created two animated concepts per Lead Gen and Brand awareness routes. Which were driving users to both download their ebook, as well as directing users to their landing page demonstrating Whistl's fulfilment capabilities.